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ivy-park

Fresh off dropping her debut EP Like..?, Ice Spice took to Twitter to share a few photos from her new fashion campaign with Ivy Park, Beyoncé’s line with Adidas. The collection, titled “Park Trail,” will be available in Adidas stores Feb. 9. “Park Trail” features performance apparel, ranging from jackets and faux fur coats to tracksuits and hoodies. Ivy […]

Beyoncé is embracing the great outdoors with her latest Ivy Park collection.  Ivy Park and Adidas unveiled the performance wear line, titled Park Trail, which is inspired by “the resilience of the outdoors, the spirit of the streets and the possibilities of the future.” According to the Hollywood Reporter, the line was previewed on Sunday, the day after Beyoncé’s performance in […]

It’s an eventful month for the Beyhive. Weeks after announcing her Renaissance project, Beyoncé gave fans a sneak peek at the next installment of her Ivy Park x Adidas. The range, titled “Ivytopia,” delivers an assortment of summer-ready pieces that fuse “natural and organic elements with futuristic details and shapes.” Designs include everything from metallic swimwear and crystal-print reversible […]

Beyoncé’s Ivy Park has unleashed a new capsule collection that’s billed as having been “inspired by love.” Wednesday, adidas and Ivy Park’s Ivy Heart capsule was launched. As previously teased in accompanying campaign images, fans can expect everything from a faux latex puffer to a variety of footwear options. Starring in the Ivy Heart campaign, […]

Beyoncé and Adidas just dropped a new video campaign prior to the launch of the Ivy Park “Halls of Ivy” collection that’s set to hit stores next month. One of the notable names featured in the video, which can be viewed above, is Kobe and Vanessa Bryant’s oldest daughter, Natalia, who appears at the 13-second mark. Vanessa also shared […]

With a new western-inspired Ivy Park collection on the way, it’s to be expected that Beyoncé fans are growing increasingly convinced that new music is also on the way. Tuesday, the Black Is King multi-hyphenate gave fans an update on the progress resulting from her ongoing studio work, telling Harper’s Bazaar that she’s looking forward to playing a part […]

The next drop from Beyoncé’s Adidas and Ivy Park collection is just around the corner, and luckily she’s given fans a sneak peek with a new teaser video. Focused on the often forgotten legacy of Black cowboys and cowgirls, the latest collection is called Ivy Park Rodeo. With 58 women’s and unisex pieces, five different […]

Jay-Z is doing his part to support Mrs. Carter. On Tuesday, Roc Nation executive Lenny S. posted an Instagram photo of Jay rocking a full fit from Beyoncé’s upcoming Ivy Park collection with Adidas. The picture, which was taken in East Hampton, shows the hip-hop mogul posing outside while wearing an orange camp collar shirt with the signature […]

If anyone can outshine Beyoncé, it’s her daughter Blue Ivy Carter. On Wednesday, the 9-year-old scion made a surprise appearance in the latest promo for Icy Park, the upcoming collaborative line between Adidas and Beyoncé’s Ivy Park imprint. The campaign video features a handful of boldface names—including Gucci Mane and Hailey Baldwin—modeling head-turning pieces from the wintry collection. However, it’s Blue […]

After teasing the latest Ivy Park collection, Beyoncé’s Adidas-collaborated line has unleashed the complete video for its new wintry pieces.  Fittingly dubbed “ICY PARK,” the third evolution of the collection is accompanied by a full-length visual boasting snowy, mountainous slopes and winter-toned streetwear aesthetics. Beyoncé refreshingly serves proper looks for the apparel and footwear in white and brown color schemes. It […]