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Back in November, VF Corporation announced an agreement in which it would acquire the iconic Supreme brand. The deal, built on an acquisition worth a whopping $2.1 billion, formally closed on Dec. 28. In the days since, the integration has kicked off with the added confidence of the company closing strong in its third quarter. […]
Having a major clothing brand was never something James Jebbia, Supreme’s founder, envisioned. When he opened Supreme’s doors in April of 1994 it was one of the only skateboard shops in SoHo, and he wanted to create a clubhouse for New York’s budding skateboard scene downtown. The shop was conveniently located near iconic skate spots like […]
For those in tune with the real, the idea that fakes proliferate may be troubling. For Supreme, whose close watch on their stock availability is obviously integral to the brand’s worldwide success, the battle against fakes is rife with complications almost too overwhelming to read about. In a new and notably rare interview with Business […]
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