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jimmy-prime

After sharing his last single “Trust Nobody” in November, Toronto rapper Jimmy Prime has recently released a new single titled “Just A Little” on all streaming platforms. Prime, who’s part of Esplanade-based trio Prime Boys, released the song with an accompanying music video Thursday afternoon on YouTube. The track was produced by Richie Souf, who’s popularly […]

The Grammy nominations came out this week and though there is some very impressive Canadian representation in the big categories of the night, there was one glaring absence: despite releasing what some have called his best work to date, The Weeknd did not receive any nominations for his ’80s-influenced opus, After Hours. Since then, both The […]

Toronto hip-hop trio Prime Boys have dropped a new merchandise line that’s been a long time coming.  The crew from Toronto’s Esplanade area—comprised of Jimmy Prime, Jay Whiss, and Donnie—first unveiled an early iteration of the collection a couple years ago via a pop-up-shop truck that traveled around the city, selling a limited run of the threads. Now, the merch […]