jon-wexler
Rumors began to circulate back in early 2018 about Drake’s sneaker endorsement deal with Jordan Brand, the subsidiary company of Nike, coming to an end after the Canadian rapper made numerous public appearances wearing Adidas gear and shoes. Drake’s switch from the Swoosh to the Three Stripes never materialized, but how close was Drake to signing with Adidas? Three years later, details […]
Longtime Adidas exec Jon Wexler reportedly has a new position with the brand: General Manager of Yeezy. While some readers may know Wexler solely from his Instagram-famous #wexflex sneaker posts or have heard some surface level talk about his relationship with Kanye West, the near-20-year sneaker vet’s résumé goes much deeper than that. Get familiar with […]
One of the many events that took place on Day 1 of ComplexCon Chicago was a panel featuring Adidas Vice President of Global Entertainment & Influencer Marketing Jon Wexler and Houston Rockets forward P.J. Tucker. The discussion at hand was about whether entertainers or athletes are currently more influential for sneaker brands, with Wexler weighing in from the […]
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