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This weekend is Air Max Day, Nike’s celebration of one of its most iconic footwear technologies, but that doesn’t mean that Air Maxes are the only shoes coming out this week. Along with a batch of regional exclusive Air Max 1s dropping across the globe on Saturday, shoppers can also look forward to new colorways […]

After the “Jubilee” Air Jordan 11 made headlines last year for pulling in over $175 million, 2021’s Air Jordan 11 holiday release is in the news following Nike’s Q3 FY22 earnings call. This time it’s the Air Jordan 11 “Cool Grey,” released on December, 11, 2021, that’s getting the attention. While talking up the brand’s SNKRS […]

Since entering the league in 2018, Luka Doncic’s basketball career has been on a sharp trajectory upwards, averaging nearly a triple-double in each season while leading the Dallas Mavericks to two consecutive playoff appearances. His talents were almost instantly recognized as it didn’t take long before Jordan Brand added the All-Star guard to its roster in 2019. And soon, Doncic will soon receive his […]

It’s the shoe that pretty marks the beginning of sneaker culture as we know it. Michael Jordan’s first-ever Air Jordan release, the “Chicago” Air Jordan 1, may be the single most revered sneaker in the hobby. A deadstock pair of the last retro from 2015 costs about $2,000 and game-worn pairs from Jordan’s rookie season […]

Among the many unreleased Off-White x Nike sneakers designed by the late Virgil Abloh is a “Bred” Air Jordan 4s first seen with a group of samples in Abloh’s 2019 “Figures of Speech” exhibit at MCA Chicago.  Pairs of unconfirmed legitimacy show up from time to time on social media, and there’s been speculation that the […]

Earlier this month, Kanye West sent sneaker social media into a frenzy after posting Jordan Brand’s Jumpman logo on Instagram. The post came after a comment from Michael Jordan’s son Marcus urging DJ Khaled to broker a meeting between Ye and MJ. Still, could a Kanye x Jordan collab really happen? “Never say never,” says brand chairman Larry […]

A pair of Michael Jordan’s game-worn Air Jordans from an unfortunate time in his career have a new owner and the price tag to acquire them was steep. Player issued Air Jordan 1s believed to have been worn by Jordan during a game against the Golden State Warriors on Oct. 29, 1985 recently sold for $422,130 […]

Jordan Brand has yet again turned another one of its popular sneaker colorways into a golf shoe. Joining the ranks of the Air Jordan Golf styles is this “Chicago” Jordan 1 Golf arriving soon. Official Nike product images show that the pair sports its traditional white, black, and varsity red color scheme on the low-top leather upper, but swaps […]

The Summer 2022 Air Jordan releases continue to pile up with a new-ish Air Jordan 13 colorway reportedly joining the lineup.  According to @zSneakerheadz and Sneaker Files, an Air Jordan 13 styled in “Navy/Black/White/University Blue” will release next year. Given that we are still months away from the shoe’s reported release date, exact images have yet to surface. […]

In the spirit of the holidays, Russell Westbrook gave fans a preview of his next signature shoe with Jordan Brand on Christmas. Pictured here is the Jordan “Why Not?” .5, scheduled to hit shelves in Spring 2022. The lead “Inner City” colorway is designed in collaboration with Westbrook’s fashion label, Honor the Gift. According to the […]