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When it comes to fusing luxury fashion with sportswear, there are few individuals more solidified than Don C. His introduction of python-brimmed snapbacks and basketball shorts with logos embroidered across the front through his brand Just Don have both experienced their own trend cycles. His reputation led the Chicago Bulls, his hometown team, to appoint him as their Creative […]

It’s mid February. For a lot of people, that probably reminds them of roses and heart-shaped chocolates. In 2023, it connotes abnormally warm weather. But for basketball fans, it means it’s time for NBA All-Star Weekend. And while seeing all of the best players in the world playing on one court is amazing, it isn’t the only […]

Whether you are looking for some new pieces to add to you summer wardrobe, in search of a way to support your newfound F1 fandom in style, or just feeling a bit nostalgic for the 2010s, this week of drops has got you covered. Some of the biggest drops this week include new season from […]

Champion Athletic and Muhammad Ali Enterprises are back for round three. In celebration of the boxing legend’s 80th birthday, Champion teamed up with Don C to create a capsule of boxing-inspired athletic wear that salutes Ali’s illustrious career. The items include classic boxing shorts emblazoned with the iconic phrase, “Float like a butterfly, sting like a bee”; a velvet boxing hoodie with […]

“One of the things he told me before he passed away was to get the Persona brand going, that’s all he wanted,” says Maxo Kream over the phone. “In honor of him, I’m keeping it alive.” Persona is Maxo Kream’s way of honoring his late brother, Mmadu Biosah (aka Money-Du Kream), who was shot and killed in the Woodland […]

Don C is just trying to have fun. You can tell from the giant smile on his face when he sits down in the greenroom, drink in hand. The creator behind an enormous amount of collaborations releasing in Chicago for NBA All-Star Weekend has been mingling with his friends, including Rhude’s Rhuigi Villaseñor, Travis Scott’s […]

NBA All Star Weekend has become one of the biggest moments of the year for limited sneaker releases. But as it continues to grow even more, the festivities have also become a premier destination for clothing drops as well. Given the heavy amout of creatives from this year’s host city of Chicago, 2020 will be no different. Fans […]