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LeBron James’ eldest son Bronny, a senior at California high school basketball powerhouse Sierra Canyon, has inked a deal with Beats By Dre. Beats announced the partnership on Monday with an ad titled “The Legacy Continues,” which features LeBron and Bronny playing basketball and wearing two of the company’s signature wireless headphones, Beats Fit Pro and Beats Studio […]

Bronny James posterized an opponent with apparent ease and lit up Twitter in the process, with his dad at the front of the pack. “OH MY GOODNESS BRONNY!!!!!” LeBron tweeted, throwing in 10 screaming emojis for good measure. LeBron James Jr. and his 15-year-old brother Bryce James are with the California Basketball Club on the […]

Over the past several years, New York media and optimistic Knicks fans have openly wished/fantasized about adding star players to the franchise only to miss out on their targets again and again. Then they move on to somebody else. Project a lineup that’ll never exist. It happens once more. Etcetera. Ad nauseam. You get the […]

LeBron James began his day with a “proud dad moment.” As he was headed to practice, the NBA star shared a series of Instagram stories of his 14-year-old son LeBron Jr, a.k.a. Bronny, in the driveway working on his dunk. James made sure to point out that the videos were taken shortly after 5 a.m. Saturday […]

LeBron may have thought his oldest son was mature enough for wine at a young age but apparently he didn’t think he was ready for the ‘Gram until, well, just now. At least that’s what it looks like because, on Monday, LBJ Sr. told his 49+ million followers that he was fulfilling an alleged three-year-old […]

On Monday night, LeBron James Jr. (Bronny) suited up for Crossroads School in Santa Monica, California for his inaugural game as an eighth grader. As a bit of a surprise to his dad, Bronny was rocking the No. 23 jersey after previously wearing No. 0 in AAU play. LeBron James, the elder, wears the same number for the Lakers, and it’s what […]