levis501greyday2022

To mark the 149th anniversary of the 501® this month, Levi’s® has launched its brand new 501®: The Number That Changed Everything campaign, a stylish visual rollout that looks at the unparalleled and illustrious history of the jean’s silhouette.  One of the brand’s groundbreaking moments came in 1873 when Levi Strauss & Co. was officially granted a patent for the copper rivets on its blue […]