FRESHEST 103.5

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Technical, performance wear has a new face. Heralding from the streets of Manchester is 7L is the outerwear brand ready to shake up the industry with a cutting-edge aesthetic.  For those looking to tackle the world head-on, whether it be the urban explorers of urban cityscapes or natures steeped hills, technical performance wear is an […]

Effortless styling meets meticulous mechanical detailing for 51PERECENT’s Fall/Winter 2019 ‘The Spiral Society’ collection.  Attention to detail is a core element of the fashion industries top tier brands, with technical detailing and utilitarian inspired design offering an aesthetic as refined as the inner workings of societies mechanical marvels. This intense focus is especially apparent at […]

It’s official: fleece season has arrived and it’s shaping up to be bitter! So get ahead of winter with a selection of ten cross-brand fleeces for 2019. Just because it’s time to layer up and brave the cold, it doesn’t mean dress should suddenly become less pleasurable, and Pleasures apparel is exactly what it says on the […]

Moncler Genius welcomes the latest cutting-edge designer collaboration in their expansive roster as fragment design’s Hiroshi Fujiwara steps up the plate. fragment has been heralded over the years as one of the most exciting brands within the streetwear realm, ushering in big-name collaborations alongside Off-White, Nike, Moncler, and Dr Martens, with their take on Anti Social […]

PACIFISM explores the beauty of above and beyond with the release of their Fall/Winter 2019 collection entitled “Starry-Eyed”.  There is no denying the vivid beauty the sky exhibits from day through night, with its stunning natural light shows more than often leaving us fixated and tight-necked. During a recent trip to Lapland; Talal Hizami, founder […]

Quickly rising the streetwear ranks, DRAMA CALL has exploded onto the scene to become an instantly recognisable name. With the launch of their latest collaborative collection, it looks the brand is here to stay, and they’re not afraid to stand their ground. You’d be forgiven for seeing the name DRAMA CALL and running to the […]

With brand stock variations and exclusives finding their homes at a diverse offering of platforms and boutiques, the world of Menswear can be a difficult maze to navigate. For the traditional shopper, physical or online spaces may meet all their requirements but the modern-day Menswear enthusiast is often seeking a little more from their retail […]

Although the British summertime has made an unexpected return to form, it is time to ready up for darker skies, and Represent’s second drop of Fall/Winter ’19 has everything you need.  While Fall/Winter has seen Represent proclaim that they’re “Never Comin’ Down”, it’s also worth noting that the Mancunian powerhouse is also showing no signs of slowing […]

Soulland has fans excited for large leaps forward as they took to Copenhagen Fashion Week armed with their SS20 menswear collection and debut womenswear collection.  If you’ve stayed up to date with the growth of Soulland over the past few seasons, you’ll know that the brand has been taking big steps towards becoming a fully-fledged […]

Profound steps into introspection as they explore their namesake with the presentation of their SS20 “So Far, So Good” Collection. For the development of their Spring/Summer 2020 apparel collection, Profound established a narrative thread that sees them attempt to communicate the clash of the current generations social expectations and its acceptable expression of vulnerability. Expressed […]