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It’s been over a year since Joe Freshgoods dropped his heralded “No Emotions Are Emotions” New Balance 992 collab, and continuing the fruitful partnership in 2021 is yet another sneaker collab coming soon. The Chicago designer has been teasing his latest work with the Boston-based sportswear brand on social media for the past few weeks and this time, his collab involves […]

Fifteen years is a long time in the regular world. But in the sneaker world, 15 years feels like an eternity. Trends change, brands come and go, new sneakers become hype, old sneakers become irrelevant. If you took a snapshot of this industry all the way back in 2006, it would look very different than […]

From far away, a lot of New Balance sneakers look the same. Grey suede, thick midsoles, and reflective hits that outline the shoe. And the models haven’t changed much over the years. The 993 isn’t much different from the 992, and the most recent shoe, the 990v5, isn’t a far cry from the 990v4. There […]