FRESHEST 103.5

MOST IMPORTANT STATION ON THE NET

Current track

Title

Artist

Background

nike-air-max-1

Spring is here. What better way to celebrate the sunny weather ahead than with a new pair of sneakers to add to your spring rotation? This pair has plenty of great options including the Nike SB x Air Jordan 4, another shot at Action Bronson’s New Balance 990v6, a three-way collab between Kith, Clarks, and […]

Nike’s plans for women’s Air Max 1 colorways for the second half of this year include a bright “Fuchsia Dream” pair, one inspired by collectible toys, and another done in premium tan materials, according to an internal brand document viewed by Complex. The women’s “Fuchsia Dream” Air Max 1 (style code DZ2628-001) will be released […]

Nike is retroing a forgotten gem from its Air Max line this year and will drop for the first time ever the original big bubble version of the Air Max 1 from 1986. The sneaker is distinct from the standard Air Max 1 in that it has a bigger visible Air unit on the midsole. […]

Whether you are eager to pick up a pair from your childhood that you always wanted, updated take on a classic Air Jordan, or a collab from a popular label that can seamlessly transition into your weekly footwear rotation, this week has something for everyone.  Some of the standouts include the return of pairs like […]

Unfortunately, you still can’t really talk about sneaker releases—how they come and go—without talking about the supply chain issues still interrupting them. The global footwear industry remains unsettled. The sneakers you’re expecting may not show up when they’re supposed to, or they may not show up at all. Through those obstacles, though, there have been […]

While the global release of Travis Scott’s new Nike Air Max 1 collaboration is still a few days away, the rapper got ahead of the official drop with a raffle for an exclusive colorway on his website yesterday. Said to have originally been slotted as a friends and family only color, the Wheat pair was instead […]

Cactus Jack is back. Travis Scott and Nike reignite their ongoing partnership in a big way this week with two different sets of some of the Swoosh’s most iconic silhouettes, the Air Max 1 and Air Trainer 1.  Travis Scott x Nike certainly is not the only project to be paying attention to this week. There […]

This weekend is Air Max Day, Nike’s celebration of one of its most iconic footwear technologies, but that doesn’t mean that Air Maxes are the only shoes coming out this week. Along with a batch of regional exclusive Air Max 1s dropping across the globe on Saturday, shoppers can also look forward to new colorways […]

The expanding presence of sneakers and the sneaker industry in the NFT space continues with the launch of Division Street, a marketing agency co-founded by Tinker Hatfield, Phil Knight, and other University of Oregon alumni focused on developing NIL opportunities for Oregon student-athletes. The agency’s first NFT Collection, “Flying Formations,” is a limited-edition series of 120 […]

Familiar collaborators Concepts and Nike are linking up once again, this time rolling out a wild new execution of the Air Max 1. The upcoming release features an array of colors, patterns, and materials. Bandana and Mexican blanket prints share real estate on a mostly denim-constructed upper, which works alongside cow-spotted dyed bovine fur. Concepts […]