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Rappers are the new athletes in the sneaker world when it comes to moving product. Names like LeBron James and Zion Williamson can still turn heads, but the paradigm has clearly shifted in the marketplace. Success from names like Kanye West and Pharrell are obvious examples, but there arguably isn’t a bigger draw in sneakers […]

Saying that Nike SB is having a moment right now is an understatement. Nike’s skateboarding subdivision has experienced a resurgence in the mainstream spotlight over the past few years in large part due to superstars like Travis Scott and Offset breaking out some of the rarest and most celebrated Dunks. Plenty of those pairs were […]

The time to acquire that highly coveted pair of Nike SB Dunks from the line’s golden era has passed. It is not a buyer’s market when it comes to the most hyped SBs. Not five years ago, things were much different, and some of the line’s best sneakers from the 2000s could be had for […]

Having a major clothing brand was never something James Jebbia, Supreme’s founder, envisioned. When he opened Supreme’s doors in April of 1994 it was one of the only skateboard shops in SoHo, and he wanted to create a clubhouse for New York’s budding skateboard scene downtown. The shop was conveniently located near iconic skate spots like […]

What NBA players have been wearing in the tunnel prior to the game has garnered just as much attention in recent years as their on-court sneakers. Week in and week out, players across the association are seen lacing up styles ranging from coveted collaborations between Off-White x Nike to Travis Scott’s Air Jordans to friends-and-family exclusives coming through the tunnels. LeBron James and P.J. Tucker are typically names that […]

Whether you were outside for the first Nike SB explosion or not, one thing’s for sure: the wave is back and doesn’t appear to be settling any time soon. You can chalk it up to influencers like Virgil Abloh and Travis Scott or the perfect storm of Swoosh marketing and good timing, but regardless of […]

The NBA tunnel has been turned into a runway for players in recent years—more so than even before. Not only are superstars making sure they play well each night on the court, they are arriving to the arena looking good too. Of course, that means that the rare and limited pairs of sneakers aren’t just being laced up on the hardwood […]

Complex certainly isn’t a company that follows the traditional office dress code. That means most employees ditch the loafers and dress shoes in favor of a colorful array of sneakers. A walk around the office will show you plenty of great pair from brands like Nike, Jordan, Adidas, Reebok, and more. It doesn’t stop with the staff […]

Travis Scott is the sneaker king right now, at least to all the ragers out there. No one can deny that his sneaker collaborations are a big deal at the moment. But there seems to be a generational divide amonst footwear aficionados. The Youth think he’s Jesus. Older guys think he’s cool, but aren’t awaiting […]