FRESHEST 103.5

MOST IMPORTANT STATION ON THE NET

Current track

Title

Artist

Background

nike shoes

When Nike quietly purchased the Portland, Oregon-based skateboarding sneaker start-up Savier in 2001, the entire sneaker industry was wading in a massive sea of change that few predicted. Launched independently in the fall of 2000, Savier’s role in skateboarding footwear’s canon is a story about design and marketing, and even folklore, that’s steeped in the hazy […]