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Patagonia is under new ownership. Brand founder Yvon Chouinard announced the news Wednesday, confirming he and his family gave away the $3 billion company in an effort to fight climate change. The move comes nearly 50 years after the rock climber-turned-billionaire opened the first Patagonia store in Ventura, California. In the following decades, the Chouinards owned and operated the […]

The North Face and Gucci have unveiled Chapter 3, the latest installment in the ongoing collaboration between the two iconic fashion brands. Consisting of a colorful remix of some of the North Face’s most iconic pieces—including the Sierra Parka and the Mountain Parka—the new items are now available through Gucci’s website and stores. Many are perfect for […]

Avirex is back. After months of teasers and growing anticipation, the American brand has formally announced its relaunch for fall/winter 2021. The company, best known for its top-tier leather jackets, was founded in 1975 as a supplier of aviation apparel for the United States Airforce. Avirex eventually became a cult-favorite brand thanks in large part to major co-signs […]

With everyone’s brains fried from an insanely increased amount of screen time, spent on our phones and laptops indoors, the pursuit of escaping into wholesome, outdoor surroundings has never been more appealing. Not many people would have placed their bets on the whole world becoming addicted to buying clothes online due to a global pandemic […]

Rumors that Gore-Tex—a waterproof and breathable fabric—can prevent you from catching coronavirus have been thriving online. While some of the reasoning about its effectiveness makes sense, the company has issued a press release stating otherwise. “Gore has received many requests and would like to emphasize that Gore-Tex materials are not designed and engineered to provide sufficient […]

If there’s one thing a New Yorker never slacks on, it’s owning a top-notch winter coat. Although out of towners laugh at the sight of New Yorkers dressing like they are about to trek across Antarctica, they just don’t get it. Yes, New York isn’t that cold—the average temperature in Jan. is 32°F—but rocking a […]

Moose Knuckles goes for signature overstated visual flair as they offer an intimate look at their Fall/Winter 2020 collection.  World-renowned as the most notorious luxury outerwear brand the industry has to offer, Moose Knuckles have gone above and beyond to highlight the fun fashion has to offer. Their latest outing sees them headed to Paris […]

Helly Hansen digs deep into their extensive archive as they head offshore for the HH-118389225 AW20 collection.  Inspired by their historic commitment to developing performance-driven, professional-grade products, Helly Hansen’s archival HH-118389225 reworks historical lines for a seamless premium capsule. Autumn/Winter 2020 puts a specific focus on HH’s late 90’s E-352 offshore survival suit developed for […]

Technical, performance wear has a new face. Heralding from the streets of Manchester is 7L is the outerwear brand ready to shake up the industry with a cutting-edge aesthetic.  For those looking to tackle the world head-on, whether it be the urban explorers of urban cityscapes or natures steeped hills, technical performance wear is an […]

Napapijri looks to infinity and beyond as they launch their latest circular innovation in the form of the Infinity Jacket.  With sustainability quickly becoming the most important task faced by the fashion industry, many brands and retailers are adopting new strategies and design approaches to reduce carbon emissions and waste. Napapijri’s global presence matched with […]