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patagonia

Patagonia is under new ownership. Brand founder Yvon Chouinard announced the news Wednesday, confirming he and his family gave away the $3 billion company in an effort to fight climate change. The move comes nearly 50 years after the rock climber-turned-billionaire opened the first Patagonia store in Ventura, California. In the following decades, the Chouinards owned and operated the […]

Following the Supreme Court’s 6-3 decision to overturn Roe v. Wade on Friday, Patagonia vowed it would cover bail for any employees arrested at peaceful abortion protests. In an official statement posted on LinkedIn, the clothing company announced that it will provide “training and bail for those who peacefully protest for reproductive justice.” The benefit applies to both full-time and part-time […]

Cumbria-based retailer Working Class Heroes returns with its latest in-house lookbook, this time focusing on California’s very own, Patagonia. Founded to supply climbers with high-performance gear, Patagonia is best known for its outdoor jackets, fleece hoodies and vests which are inspired by solo sports such as climbing, surfing, skiing and snowboarding, fly fishing, and trail running. Renowned for its quality, style and sustainability, the brand […]