puma
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Months after announcing current CEO Kasper Rorsted will be leaving his post in 2023, Adidas appears to be inching closer to filling the role. Rorsted’s likely replacement would be a somewhat unexpected one as Adidas confirmed today it is in talks with Puma’s current CEO, Bjorn Gulden, as a potential successor. Adidas did not elaborate further in its announcement, but […]
New York City, like London, Paris, and Milan, continues to be a destination for some of the biggest fashion shows of the season. While New York City-based labels such as KidSuper or Thom Browne have gone on to present more frequently in Europe, many of the biggest labels to come out of the United States […]
Puma’s creative director, June Ambrose, is looking to give the brand “a little more street cred.” On Tuesday, the award-winning designer/stylist provided a sneak peek at “Keeping Score,” her first-co-branded collection with the storied sportswear giant. The pieces were shown during Puma’s star-studded “Futrograde” event—its first New York Fashion Week show since 2017. “This is Puma’s moment to reestablish the brand’s identity in […]
With the new Baby Phat and Puma collaboration, Kimora Lee Simmons was aiming to give fans “the merging of two iconic brands.” This merging, as further detailed below, is played out in the form of a Puma Mayze in an all-leather upper and the Mayze Sandal boasting patterned details. Also featured in the collection, prices […]
Summer is officially in full force, and it’s the season to kick it with friends and family at the barbeque, sip lemonade at the beach, and take part in the many festivities that come with the warmer weather. Of course, one of the go-to activities during these months is a pickup game on outdoor courts […]
Puma reconnects with Upscale Vandal for its newly launched “For All Time” campaign. The ongoing campaign series celebrates the brand’s decades-old history and its beloved offering of timeless footwear. Puma set out to explore the concept of “classic” through content and products created by “The Collective”—a group of influencers who’ve made their marks in the realms of fashion, sports, and art. […]
Some of the biggest names in streetwear are about to enter the Akuverse. Aku—the cryptonative NFT character created by Micah Johnson—has announced the inaugural launch of Akutars, a collection of 15,000 3D avatars that will drop on the Ethereum blockchain. As part of the release, Aku has tapped a number of brands to create unique designs that will appear throughout range. […]
After releasing a Rick and Morty collaboration in February, Puma is keeping the LaMelo Ball sneakers coming this month with a new Charlotte Hornets-inspired colorway. This Puma MB.01 “Queen City” iteration was first worn by Ball during the 2022 NBA All-Star Game and will now be available to the public. Similar to February’s “Buzz City” makeup, this […]
Memphis Depay has a new footwear sponsor. The Dutch footballer, who now plays for Barcelona, has signed to Puma after he left Under Armour in 2021. Memphis, who makes headlines wherever he goes, is more than just an athlete. He put out a full album, Heavy Stepper, in 2020, he’s known for his sense of […]
Myke Towers is now an official member of the Puma family. The Puerto Rican superstar inked a deal with Puma to become its first-ever Motorsport Lifestyle Ambassador. Under the partnership, Towers will assist the brand in content creation, marketing campaigns, and other projects that aim to combine the worlds of fashion, music, and car culture. “I’ve been a fan of […]
