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Nike Dot Swoosh Metaverse Is Nike’s Web3 Platform on Blockchain for NFTs

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November 14, 2022

Nike is taking one step further into the metaverse today with the debut of .Swoosh, a new platform that will be the home to the sportswear brand’s virtual footwear, apparel, and accessories. Nike wants to build a robust web3 community in .Swoosh (pronounced “dot Swoosh”) where users will one day be able to gain access […]

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Nike Inc. Acquires NFT Collectibles and Sneaker Brand RTFKT

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December 14, 2021

After partnering with online game Roblox last month, Nike’s pivot to the metaverse continues today as the company announces the acquisition of NFT collectibles brand RTFKT. Known for its virtual (and in some cases, physical) sneakers, RTFKT (pronounced artifact) was founded in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev. RTFKT’s projects thus far have included collaborations with […]