FRESHEST 103.5

MOST IMPORTANT STATION ON THE NET

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savier

When Nike quietly purchased the Portland, Oregon-based skateboarding sneaker start-up Savier in 2001, the entire sneaker industry was wading in a massive sea of change that few predicted. Launched independently in the fall of 2000, Savier’s role in skateboarding footwear’s canon is a story about design and marketing, and even folklore, that’s steeped in the hazy […]