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Prada continues to blend the worlds of luxury and athletics. Under its sportswear-inspired line Linea Rossa, the Italian fashion house has teamed up with Red Bull for an ongoing partnership that highlights the talent and stories of globally revered athletes. The brands kick off the collaboration with Reshapes, a short documentary starring French snowboarder Pierre Vaultier. The 19-minute film follows Vaultier as he […]

Shaun White’s newly launched brand Whitespace and Louis Vuitton have joined forces to unveil a series of unique snowboarding accessories that merges White’s championship DNA with Louis Vuitton’s high-end materials. The Olympian took to Instagram to share images of the collection and a touching note about the late Virgil Abloh. Included in the carousel of images […]

The family of late rapper the Notorious B.I.G. is taking a Swiss snowboarding company to court for unlawfully using Biggie’s image on their products. On Monday, The Blast obtained court documents stating that the company created by Biggie’s mother Voletta Wallace and widow Faith Evans are suing the Swiss-based Yes. Snowboards. According to reports, the Notorious B.I.G., […]