FRESHEST 103.5

MOST IMPORTANT STATION ON THE NET

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There is a row of cardboard boxes filled with unpurchased, mostly small- and medium-sized items, arranged tidily below the stairs on the bottom floor of Drake’s OVO flagship store in Tokyo.  “We’re shipping these back to the company,” says Yui Hosakawa, the shop’s assistant manager. “We’re waiting for the delivery company.” She speaks confidently in […]

ComplexCon Long Beach is here, and the fourth annual event has featured drops from Puma and Reebok, a Rhude flea market, vintage merch from Def Jam, and surprise appearances from Pharrell, Nigo, Offset, and more. The outfits didn’t disappoint either. Kristen Noel Crawley paired a light blue suit with her Comme des Garçons x Nike Cortez platform sneakers,  Motofumi […]

Quickly rising the streetwear ranks, DRAMA CALL has exploded onto the scene to become an instantly recognisable name. With the launch of their latest collaborative collection, it looks the brand is here to stay, and they’re not afraid to stand their ground. You’d be forgiven for seeing the name DRAMA CALL and running to the […]

ComplexCon Chicago is here, and the inaugural event featured drops from Converse and Reebok, activations like a KAWS bus stop from Heritage Auctions, and Chicago natives like Rello and Joe Fresh Goods who drew steady traffic to their multiple booths. The outfits didn’t disappoint either. Verdy of Girl’s Don’t Cry showed off his diamond grill, Aleali May kept it […]

It’s Day 2 at ComplexCon which means more drops, more performances, more panels and more surprise appearances and activations. And with so many influential and stylish people converging under one very large roof, it should come as no surprise that many attendees took the ‘fit very seriously. Here’s just a handful of the people who […]

ComplexCon is back for a third year in the row. There were big drops—Diamond Supply Co. x Nike SB included—performances, panels, and surprise appearances. Of course, many showed up in their best gear. But we’re not talking just Off-White sneakers or Supreme x Louis Vuitton, which a ton of people wore. Here’s the best street […]