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Supreme has a new home on the Sunset Strip. After 19 years on Fairfax Avenue, the brand’s Los Angeles flagship was officially moved to West Hollywood. Supreme creative director Tremaine Emory teased the relocation on Instagram this week, sharing a video of a Supreme-branded helicopter flying over the Hollywood sign. The streetwear purveyor announced the store in […]
Tyshawn Jones and other skateboarding stars are featured in a new lookbook from Supreme. On Monday, the brand announced availability details and shared an extensive rundown of its new Spring/Summer 2023 collection. For those in the U.S., the new pieces will start being made available both in stores and online starting Feb. 16. For Japan, […]
Tremaine Emory has been tapped to serve as the new creative director of Supreme. The news was first reported by Business of Fashion, who said early Wednesday that a rep had confirmed Emory’s appointment. The Denim Tears founder and No Vacancy Inn co-founder will “work closely” with both the Supreme design team and brand founder James […]
Back in June 2019, a new Supreme box logo tee was displayed at Virgil Abloh‘s show at the Museum of Contemporary Art in Chicago. Famously, the much-discussed piece was seen being worn by none other than Chief Keef. Now, a sample of the t-shirt—which never received an official release—is going for more than $11,000 on Duke’s […]
For those in tune with the real, the idea that fakes proliferate may be troubling. For Supreme, whose close watch on their stock availability is obviously integral to the brand’s worldwide success, the battle against fakes is rife with complications almost too overwhelming to read about. In a new and notably rare interview with Business […]
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