supreme
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Turns out the rumors were true. Supreme has joined forces with General Mills on a Wheaties collaboration. The streetwear brand announced the release via Instagram on Wednesday, sharing a photo of skateboarder Tyshawn Jones sitting on the couch while enjoying “the breakfast of champions.” The co-branded cereal box is prominently displayed on the side; it features an all-over […]
3M is everywhere, even if you don’t realize it. The company’s materials are on highways, street signs, and emergency vehicles. It makes Post-it Notes, painter’s tape, and air filters. It’s also responsible for some of our favorite sneakers like the Air Jordan 5, Nike Air Max 97, and many more. The former Minnesota Mining and […]
Spring is just days away, which means you’ll likely have to put together some new fits for the nicer weather ahead. It’s time to leave the door open for some great new releases this week. Irak is back with some fresh new T-shirts and garments inspired by graffiti and Downtown street culture. On the West Coast, Brain […]
Thailand’s National Office of Buddhism is considering taking legal action against Supreme over its use of an image of a late monk used without permission. The Fashion Law reports that the wildly popular streetwear brand used an image of Luang Phor Koon, a Thai Buddhist monk who died in 2015, on its “Blessings Ripstop Shirt.” The […]
Tracy Morgan’s Spoonie Luv—aka the “World’s Most Sensual Man”—is back in a new Valentine’s Day ad from Supreme. In the two-minute clip, Spoonie—Morgan’s character from Crank Yankers—explains what love is, and provides various examples of the different forms that love takes. “Love is knowing the crackhead outside the chicken spot and buying him a two-piece with […]
Back in November, VF Corporation announced an agreement in which it would acquire the iconic Supreme brand. The deal, built on an acquisition worth a whopping $2.1 billion, formally closed on Dec. 28. In the days since, the integration has kicked off with the added confidence of the company closing strong in its third quarter. […]
Mariah Carey‘s classic 1994 holiday album Merry Christmas is well-represented in the latest Supreme drop. The Mariah t-shirt in question, no doubt the highlight from this assortment of Supreme tees, is built around a design featuring a handwritten Mariah font. Also featured in this batch is a “Protection From Suckas” t-shirt complete with a bear design, […]
If you’re still struggling to find some Christmas gifts for that special someone this season, here are some great style releases to consider gifting to the streetwear afficianado in your life. Supreme is teaming up with The North Face to release Nuptse jackets covered in faux fur. Meanwhile, Palace is collaborating with Arc’Teryx on a number […]
Supreme have reunited with Stone Island to launch their new Fall/Winter 2020 collaboration, with Northampton rapper slowthai fronting the new campaign. Made exclusively for Supreme, the two heavyweight brands link up for an expansive range of cold-weather pieces with plenty of grails in the mix, including hand-painted shearling, custom dyed trousers, glow-in-the-dark balaclavas and a set of goggles. The headline Hooded Shearling Jacket arrives in […]
VF Corporation has announced an agreement in which it will acquire the iconic global brand Supreme. In a joint statement, the two entities revealed on Monday that they had inked a “definitive merger agreement.” As part of the agreement, current investors—i.e. the Carlyle Group and Goode Partners—are selling their stakes in Supreme. The deal itself is […]
