tier-two
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In Quebec, everybody “fouettes.” High school kids fouette. Athletes fouette. Influencers fouette. People get tattoos saying fouette. Few, if any of them, have ever actually done it. In French, fouette means to whip, but thanks to Laval rapper Tizzo and his ubiquitous 2018 single “On Fouette,” the expression has taken on a life of its […]
Kanye West is the face of the Adidas Yeezy brand. When West left Nike for the Three Stripes, it was in search of creative freedom and a brand that he could call his own and make in his own image. Since West formed his Adidas sub-brand, he has been one of the true mainstays and […]
With a resurgent Dixon and Colden’s tech skating on its side, FTP is even working on a skate video, offering Clark another opportunity to subvert expectations and play with perceptions of his brand. “It might be called, like, This is Not a Skate Video,” Clark says about his forthcoming project, recalling the sharp, self-deprecating humor […]
Nearly two weeks after the tragic passing of his friend and former teammate Kobe Bryant, Nick Young seriously considered postponing the pop-up party he threw earlier this month to celebrate his brand Most Hated’s latest drop. “I didn’t want to do this party or have this drop around this crucial time where the whole city is […]
The question is posed to Tyson Fury and after the 6’9” and roughly 270-pound lineal heavyweight champion—physically imposing as ever even while sitting in a chair behind a table—answers thoughtfully, thoroughly, and with a big dose of his signature British wit, he wants the man half his size and about 2.5 times his age sitting […]
For those who just received a big tax return this year, it’s time to splurge on some new gear. Many of our favorite brands are unrolling their first drops of the Spring/Summer 2020 season this week. New York City favorite Aimé Leon Dore will release its first drop from their newest collection this Friday. For those with […]
Folks, the NBA has fixed the All-Star game. If you didn’t watch tonight’s contest, thinking that it would just be a bunch of dunks and no defense, then you made a serious mistake. Let’s start by saying that, of course, the game did have a bunch of dunks and no defense. That’s still fun, but […]
Don C is just trying to have fun. You can tell from the giant smile on his face when he sits down in the greenroom, drink in hand. The creator behind an enormous amount of collaborations releasing in Chicago for NBA All-Star Weekend has been mingling with his friends, including Rhude’s Rhuigi Villaseñor, Travis Scott’s […]
Time is a flat circle. In the run-up to the release of his fifth studio album, Changes, Justin Bieber returned to YouTube, the platform that propelled him to fame more than a decade ago, as the star and executive producer of the 10-part documentary series Seasons. Some things, like Bieber’s YouTube popularity, never change: The […]
The Tom Brady free agent rumors are heating up, with the latest report stating that the Las Vegas Raiders are preparing to offer Tom Brady a $60 million deal over two years. That’s insane money, but for a team that’s trying to make their mark in a new city, it’s not that surprising. This is […]
