FRESHEST 103.5

MOST IMPORTANT STATION ON THE NET

Current track

Title

Artist

Background

tinker-hatfield

Why did Batman wear Nikes? Did the Air Sole technology in his shoes allow Michael Keaton’s version of that character to soar more nimbly through the Gotham night? When he arrived in 1989 onscreen in Batman and returned in 1992, why did that Bruce Wayne don Swoosh footwear? It depends on who you ask. Graham […]

The expanding presence of sneakers and the sneaker industry in the NFT space continues with the launch of Division Street, a marketing agency co-founded by Tinker Hatfield, Phil Knight, and other University of Oregon alumni focused on developing NIL opportunities for Oregon student-athletes. The agency’s first NFT Collection, “Flying Formations,” is a limited-edition series of 120 […]

For the first time ever, student athletes at the University of Oregon will be allowed to turn the cultural cachet of their exclusive sneakers into actual currency. This week, 100 pairs of the new Oregon Ducks version of the Air Jordan 8 tied to the school’s football team went up for auction. All of the money […]

Chances are the “Chlorophyll” Nike SB Air Trainer 1 won’t land on any year-end recaps of best releases. Understandable, considering the decades-old model doesn’t align with today’s footwear tastes. But in terms of historical relevance, few sneakers better capture Nike’s early DNA as industry leaders, problem-solvers, and purveyors of cool.  The Nike Air Trainer 1 […]

New sneakers are dropping almost daily at this point. With all of the options hitting the market from week to week, it is inevitable that some pairs won’t be selling out on release day. These pairs eventually make their way to the sale section, but that doesn’t mean they aren’t worth being added to your […]

This week of releases features a ton of retro runners from Nike and Adidas, along with some high quality collaborations worth paying attention to.  While most weeks supply a consistent selection of pairs from day to day, this week sees everything hitting retailers on Friday and Saturday. Drops start with the wider launch of Odell Beckham Jr.’s Nike Air […]

With Memorial Day Weekend 2019 in the books, that means the official start to summer is right around the corner. With the warm weather ahead, now is as good a time as ever to upgrade your sneaker rotation. Thankfully, this week has a ton of worthy options worth considering. Drops start early this week with the “Hot […]

As March rolls to a close, Nike celebrates one of the biggest innovations in the company’s history with Air Max Day 2019 on March 26. While Nike opted to give back with its “Give Fresh Air” initiative rather than have an official release this year, multiple boutiques will still be releasing their own Air Max collaborations to […]

On Apr. 12, Laika will roll out its next animated film, Missing Link. The stop-motion comedy tells the story of Mr. Link, an 8-foot tall, 630-pound bigfoot who goes by the name Susan. With the help of an investigator named Mr. Lionel Frost, Link sets out to find his long-lost relatives in the fabled valley of Shangri-La. Owned […]

The Golden Globes gives Spike Lee the opportunity to respond to that old “who are you wearing?” question with “Jordan.” The legendary director is connected enough to source and wear your dream J’s, but he went and had custom BlacKkKlansmen kicks made instead.  Lee posted the one-of-a-kind shoes to his Instagram. The gold sneakers came […]