toys-r-us
Toys ‘R’ Us is being resurrected, thanks to Macy’s. The department store chain will open a Toys ‘R’ Us shop-in-shop in 400 stores beginning next year, CNN Business reports. Macy’s considers Toys ‘R’ Us to be a recognizable brand that could help expand its reach in the toy business space while also bridge the gap between its primary competitors, Walmart and […]
Toys “R” Us is switching management again. It was announced on Monday that the brand management company WHP Global has acquired a controlling interest in the parent company of the once proud/GOAT toy store. Also acquired in the same transaction are controlling interests in Babies “R” Us, plus the Geoffrey the Giraffe brands. “We’re in the brand […]
50 Cent came through big time for his son. Earlier this month, the hip-hop mogul shared a video in which he asked 7-year-old Sire what he wanted for Christmas. And let’s just say his request wasn’t exactly modest. “I want the whole store of Toys ‘R’ Us,” Sire told his dad over the phone. “For all […]
After filing for bankruptcy and closing all U.S. and British locations last year, Toys ‘R’ Us is back with the company’s first new store in New Jersey that opened today. The brand new New Jersey store is the first of two Toys ‘R’ Us locations in the U.S. expected to open in time for the holiday […]
Toys ‘R’ Us is slowly making its comeback. The store’s website is now live, though with one main difference: ToysRUs.com is powered by Target, as Engadget reports. When you go to buy your items, it redirects you to Target’s website to finalize your checkout. Richard Barry, CEO of Toys ‘R’ Us parent Tru Kids, told CNBC his […]
While it wasn’t as heartbreaking as it would’ve been when you were, say, seven, it was still a pretty big bummer when Toys ‘R’ Us filed for Chapter 11 back in September 2017. Despite that, uh, minor hiccup(?) the brand still has plans to reemerge by the time the holidays come creeping around towards the […]
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