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Before you continue reading, take a look at the above photo. Do you see the people in this AMC Theater fully reclined in their chair? Believe it or not, they are most likely engaged in a “light workout.” In a study conducted by University College London, researchers discovered that watching a movie in the theater […]

Drake has specified the exact Patek mentioned as “going nuts” and “doing front flips” in the new Future collab “Life  Is Good.”  Mere hours after dropping off the new track and video, Drake took to Instagram to share a photo of the watch in question, joking that by doing so he was introducing his fans to […]

Last Updated: Jan. 3, 2020 Though Netflix and Hulu certainly give it a run for its money, Amazon Prime is no joke when it comes to the TV shows and movies you love. Amazon knows that few of us stick to just one genre, and that’s why their selection of movies and TV shows is so great. The streaming […]

JAY-Z isn’t rich—he’s rich-rich.  On Tuesday afternoon, Hov sent out a number of VIP passes for one of his upcoming events. But, being the billionaire that he is, JAY wasn’t content with sending the standard laminated passes on a lanyard. Nope. He decided to stay on brand and keep it luxe. As seen on Meek Mill and Swizz […]

Prior to Monday night’s game between the Browns and Jets, Odell Beckham Jr. was spotted (once again) with what appears to be a very expensive watch on his left wrist: POST CONTINUES BELOW According to Cleveland.com, the timepiece is not the same nearly $200,000 one that caused a stir in the Browns’ Week 1 beatdown […]

Odell Beckham, Jr. has been vocal about being singled out by the NFL for decisions that aren’t dramatically different than his peers. The wide receiver feels that this behavior continued when it was reported that the league will stop him from wearing his custom Richard Mille watch during games, according to Cleveland.com’s Mary Kay Cabot. #Browns Odell Beckham […]

If you’ve been keeping track of Odell Beckham Jr.’s offseason moves, you may have noticed he’s been getting a lot of run out of the Richard Mille RM 11-03 McLaren Flyback Chronograph watch that clocks in upwards of $350,000. The watch, which features an orange band that matches the primary color used by Beckham’s new team, the […]

You Must Create complements the carefully crafted apparel line with a new collaboration with American watch brand Timex.  Characterised by their quality-driven wardrobe staples and deep colour palette, there is no doubting the high standards set by YMC from season to season. Subtly is an artform the brand has demonstrated with great efficiency, and to […]