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The Oridgenators presented by Ruffles is a six-part IGTV series that spotlights pioneering Black creators from the intersecting worlds of basketball, sneakers, social media, music, and entrepreneurship. Each episode profiles one unique individual who defied societal norms in pursuit of their dreams to inspire and uplift. We all need something to help jumpstart our dream […]

It lasted for less than three hours, but it felt much, much longer.  At around 7 p.m. ET, reports of issues with YouTube started to spike in many areas around the world, including northeast of the United States, the U.K., Australia, and South America, according to DownDetector. The monitoring site revealed that at its peak, the number of reports totaled nearly […]

There’s a new YouTube king and it’s Baby Shark.  Variety reports “Baby Shark Dance” has dethroned “Despacito” as the most-viewed YouTube video ever with a total of more than 7.047 billion.   The music video for the Daddy Yankee-assisted smash song from Luis Fonsi took the crown in August 2017 and held onto it for over three years. Even […]

Like many schools, historically Black colleges and universities have been forced to cancel traditional homecoming celebrations due to the ongoing pandemic. But that doesn’t mean there won’t be any celebrations. Tonight, YouTube Originals and BET present HBCU Homecoming 2020: Meet Me on the Yard—a two-hour virtual event hosted by HBCU alums 2 Chainz and La La […]

As part of its effort to amplify Black voices, YouTube has rolled out a programming playlist dedicated to Black leaders in fashion. The videos, which can be found on YouTube’s Fashion & Beauty channel, highlight the work and stories of some of the industry’s biggest names; Virgil Abloh, Grace Wales Bonner, Jerry Lorenzo, Naomi Campbell, and Samuel Ross […]

Bad Bunny‘s livestream concert for Uforia is officially here. For those unaware, Uforia is the radio broadcasting/music events arm of Univision. The concert, which begins streaming at 6 p.m., “will feature many of the renowned artists chart-topping hits,” according to a press release. The show is being done as part of a partnership between the network […]

When people hear the name Paris Hilton, it’s probably reminscent of a party girl heiress whose ditzy reputation helped launch a lucrative empire that covered everything from music and fashion to books and TV. However, the 39-year-old says the “Paris” she’s presented to the world doesn’t reflect her true personality; In fact, she says, it’s the […]

The championship-winning tag team of Gunna and Lil Baby make their return to the ring with the video for Gunna’s latest single “Blindfold.” For the visual, the two ATLiens turn the pride of the Peach State into their own version of Netflix’s Bird Box. Like the film, Gunna and Lil Baby are tethered together and […]

6lack returns to Atlanta for “Live From the Ledge”—an exclusive livestream event in which he’ll pay tribute to his home city while performing fan-favorite tracks. The concert is a collaborative effort with YouTube and will be shot from a rooftop helipad with the ATL skyline in the backdrop. 6lack will perform from the ledge of a billboard […]

David Blaine will attempt to float across the Hudson River from New Jersey to New York City while holding onto a bunch of helium-filled balloons later this month in his first large-scale live stunt in nearly a decade, Variety reports. Blaine has partnered with YouTube for this upcoming event, titled David Blaine Ascension, and shared a teaser trailer on Wednesday, […]