Chief Keef Launches New Label 43B, Lil Gnar Announced as First Signee

Chief Keef has teamed up with RBC Records/BMG to launch his own record label 43B. Its first signee is Atlanta rapper Lil Gnar.

The Chicago drill legend’s new venture offers both distribution and marketing services for artists and producers and is helmed by Keef’s long-time manager Idris Dykes and head of A&R and marketing Sophie Kautz. Keef has previously worked with RBC, releasing a number of his projects including Sorry 4 the Weight. 43B, which Keef said stands for Forget Everybody, is expected to drop its first release with Lil Gnar in the near future.

“43B has been a passion project of mine for over a year and I’m ready to give artists that are changing the game a label where they can really succeed,” said Keef. “I’ve been independent for almost 10 years, so I want to pass on my knowledge of the industry to artists who are shifting the culture so they can make it to the top.”

Dykes stressed that the label will champion “forward-thinking” and “innovative” ideas, which is fitting for an imprint launched by Keef. “We have spent the last 2 years building out this in-house team with BMG and developing a boutique & tailor-fitted framework for the label to ensure the success of our roster,” added Kautz. “43B will operate on an artist-friendly model, giving our artists and producers the means to flourish in their careers.”