Crep Protect Releases Short Film To Celebrate ‘Back To The Future’ Day
Written by SOURCE on October 24, 2022
Global sneaker care brand Crep Protect has released a short film in celebration of the movie Back To The Future: Part 2 and its classic hoverboard scene.
The video features Nike’s updated 2016 Mag sneaker, worth £100,000, which comes complete with an automatic lacing system and foot motion sensor technology. Building on Crep Protect’s iconic Ketchup Test, the high-top sneakers—which tighten automatically once the foot is inserted, recreating the scene from the movie and the pair worn by Michael J Fox’s character Marty McFly—is drenched in sauce before being doused in Crep Protect and dangled above a pool, highlighting the protective barrier.
Celebrating in style and staying true to the film’s origins, Crep Protect also hunted down the official DeLorean Time Machine car, which was used at Universal Studios Hollywood and has been signed by all the major cast and crew. In addition, all Crep Protect bottles have been future-proofed with a new recyclable aluminium can that also has an improved look and feel.
Check out the video in its entirety above and click here to cop some of Crep Protect’s patented waterproofer products.
