Daddy Yankee Celebrates Record-Breaking Puerto Rico Shows With Frsh Company Collaboration
Written by SOURCE on December 7, 2019
Daddy Yankee made history this month when he kicked off his multi-night gig at the Coliseum of Puerto Rico, where he will perform for more than 150,000 fans across 10 sold-out shows—marking a new record for the venue.
In celebration of the historic gig, Daddy Yankee has joined forces with Puerto Rico-based brand Frsh Company on a collection of streetwear. The range includes long- and short-sleeve tees, pullover hoodies, a New Era hat, and a bomber jacket, all of which nod to Daddy Yankee’s Puerto Rican roots and rise to fame.
“The Collab is inspired on the chronology of Daddy Yankee’s career—from where he was born and raised (Barrio Obrero), played baseball (Villa Kennedy), got shot, and turned into the global icon he is today,” said Harry Maldonado, designer and founder for Frsh Company.
You can check out the Frsh Company x Daddy Yankee collection below. Some of the pieces, which range from $35 to $90, are available for preorder at Frsh and Company’s website.
