El Chapo’s Wife Facing Difficulties in Trademarking Husband’s Name for Clothing Line

Emma Coronel Aispuro, former pageant queen and wife of notorious drug kingpin Joaquin “El Chapo” Guzman, announced last month that she would be launching a clothing brand this summer inspired by her convicted husband. Initially named after the infamous drug lord, the collection is set to house El Chapo-branded garments and accessories.

However, while attempting to register the brand name El Chapo Guzmán: JGL, Coronel ran into some trademark-related issues on account of her husband’s status as a criminal. According to authorities, naming the brand after El Chapo “violates public order, morality and good manners.”

While describing the premise of the brand online, Coronel explained that her goal is to “protect” her style as well as her husband’s, and of course to “please everybody.” The young designer also noted that the idea to launch a clothing brand was one she conjured up with El Chapo himself, claiming that the two sourced inspiration from their daughters. 

Prior to facing name-related issues, Coronel took to Instagram this week to urge potential collaborators to reach out to her about the project. “I invite clothing designers who are starting out and who want to join the project, to work with me,” the 29-year-old wrote on her Instagram. 

The 62-year-old is currently awaiting sentencing after he was convicted on charges of drug trafficking, money laundering, and firearms possession in February. Guzmán is waiting out his sentencing hearing in a prison cell in Manhattan, where he reportedly signed off on his wife’s design venture. Although he is facing life in prison, the drug kingpin is seeking a new trial.

Should he be sentenced based on the February conviction, El Chapo is likely to end up at the United States Penitentiary Administrative Maximum Facility in Florence, CO. The supermax prison is known for the list of notorious criminals they’re currently housing, and the escape-proof fortress in which they’re imprisoned.