Emerging London Imprint non Debuts Selvedge Denim Tracksuits

Emerging denim label non has just unveiled its Spring/Summer 2022 collection, comprised of coordinating tracksuits crafted in relaxed and oversized fits.

Founded by Pete Hellyer in early 2021, the London-based label offers eco-conscious selvedge denim in a selection of genderless silhouettes. Focused on being as sustainable as possible, the brand only uses recycled or organic materials and environmentally conscious production partners to minimise their impact on the environment.

From a glance, its clear that sustainability is much more than a mere byword or trend for non, who describe its pieces as “goods that last longer, can be repaired or easily recycled which are inherently more sustainable.” The label is already making noise in the streetwear scene, having landed at international stockists including SSENSE, HIP, Incu, Beamhill and The Wasted Hour. 

Designed using a blend of certified organic cotton and recycled cotton, the collection comprises both denim trackpants and jackets—which pay homage to classic sportswear design codes—elevated with exposed white selvedge stripes that line up neatly on both sides.

Tracksuits from the range are offered in a trio of washes,  raw denim, a single one wash “rinse” and eco stonewash, while the brand’s new trackpants feature organic cotton drawstrings, an eco-elastic waistband and a digital ID that provides care and provenance information. Designed to be worn as a matching set or as a stand-alone piece, a trio of reversible six-panel “bucket caps” round out the collection, all of which are available in the aforementioned washes.