Enter the ‘Public Domain’ for Soulland Autumn/Winter 2020

In a flawless showcase of brand evolution, Soulland took to the runway to showcase ‘Commuters trilogy vol. 002 – Public Domain’ for Autumn/Winter 2020. 

Serving as a natural continuation of their commuter’s trilogy – a series framed by the exploration of the phenomonon of public transport and its diverse community of travellers – Public Domain offers a deeper commitment to sustainability, alongside naturally large aesthetic strides forward. These commitments run parallel to a motivated effort to further develop the brand’s Womenswear, an effort that has achieved two independent directions that both retain Soulland’s undeniable signature. 

Speaking on the foundations driving the narrative of the collection, Silas Adler, Co-Founder and Creative Director at Soulland said: “We are trying to tell a story in multiple chapters to dig deeper within one single source of inspiration. The source of inspiration begins with a journey, how travellers get from point A to B and the culture it brings along. I am always amazed sitting down in a train, how democratic an arena it is and how diverse the story that each person is carrying around is.” 

A direction outlined continually throughout prior seasons, AW20 pushes the brand’s sustainable efforts further, allowing the team to develop both their Men’s and Womenswear collections from 83% sustainable materials. Commenting on the brand’s eco push, Jacob Kampp Berliner, Co-Founder and CEO said: “We set the bar high because in that way we push ourselves to the maximum. We did not achieve our goal but we still took a huge step towards achieving what we set out to. It is now down to the hardest 20%. Thin and delicate fabrics that we use a lot of our menswear are hard to make in recycled and organic fibres but we are confident that we will get to 100% within the next couple of seasons.”