Exclusive: Michael B. Jordan Stars in His First Campaign as the New Face of Coach
Written by SOURCE on January 3, 2019
After dominating the big screen in 2018, Michael B. Jordan has made a big move in the fashion realm.
This week, Coach will launch its Spring 2019 men’s campaign starring the Black Panther actor. Jordan was announced as Coach’s first-ever men’s ambassador back in September.
“I’ve really enjoyed getting to know Michael over the last few years,” Coach Creative Director Stuart Vevers said in a press release. “He has been a true supporter of Coach so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level.”
The campaign, which was shot by Craig McDean and styled by Jane How, features Jordan backstage at a “faded” carnival. We see the 32-year-old in a desert landscape outside of L.A., posted next to a vintage car, and wearing key items from the Coach men’s Spring 2019 collection. Featured pieces include a shearling jacket, a patchwork leather MA-1, the Signature Rivington Backpack, and the Metropolitan Carryall.
“I’m proud to be the face of Coach men’s,” Jordan said. “I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values. I’m honored to be a part of Stuart’s vision and creative process.”
Jordan also stars in Coach’s newly unveiled campaign for the men’s fragrance collection. Just like the Spring 2019 shoot, this campaign carries a vintage-inspired vibe, as Jordan is seen in an old-school car in a chrome-plated garage.
You can get an exclusive look at the images below. The campaign will officially launch Thursday.
