Fidelity Investments’ Bloom-o-rama Brings Financial Tips to the Metaverse

Fashion has long been an innovative realm where designers used their work to comment on culture, educate others, and to push ideas forward into the future. Lately, that process has accelerated, thanks to digital technology, the internet, and the metaverse. Nowhere is that more apparent than in the metaverse, where digitization allows designers to create clothing and accessories that look and function unlike anything in the real world. 

Fidelity recognizes that’s true of financial education too, which is why it’s focused on the metaverse as a key place for providing people with simple money tips crafted with a new generation of investors in mind. 

Case in point, Fidelity’s Bloom-o-rama which will bring money mindfulness to Decentraland (-22, 107)* in the metaverse today. Bloom-o-rama is an immersive metaverse extravaganza, combining gamified quests with wearables, custom emotes, mindful music, actionable financial tips, and an opportunity to enter for a chance to win big money in a Fidelity Bloom Save account. 

Inspired by Fidelity’s free Bloom® financial app, Bloom-o-rama meets young investors in the metaverse, introducing Bibi the bee who will guide visitors through the experience to complete challenges like watering flowers, gathering saving, spending, and investing tips, learning helpful money mantras from bull and bear-shaped topiaries, and navigating a hedge maze. 

In completing those tasks, Bloom-o-rama attendees will be able to unlock three different custom emotes and a range of wearables, including a Power Petal Suit, Bloom-o-vision glasses, Bibi’s Boost Pack, and Bibi Shades. They’ll also be able to retain those wearables to rock them throughout Decentraland whenever they want. Bloom-o-rama attendees who complete all the tasks will even earn the option to enter for a chance to win $25,000 in a Fidelity Bloom account through an exclusive sweepstakes** which will run between April 27 and May 8.

But that’s not all. If attendees want to take a lil breather to practice their money mindfulness, Fidelity is also extending the experience beyond Decentraland with Money Melodies. This related mobile experience offers a real-time meditative music stream that interprets and reflects the movement of global financial markets. Visiting Money Melodies and tuning into its immersive sounds will also give people a chance to access an exclusive reward that can be redeemed in Decentraland. 

To celebrate Bloom-o-rama launching today, Complex is taking a look at its wearables. Read on to find out what we like about each metaverse look, then make sure to hit Bloom-o-rama to learn more about investing, while earning fly wearables you can wear throughout Decentraland forever.

Bibi Shades

These honeycomb-inspired glasses pay tribute to Bibi, Bloom-o-rama’s friendly, financially savvy bee guide. We love that the wraparound design here strikes the perfect balance between on-trend Y2K style nostalgia and metaverse creativity. Even better, Bloom-o-rama attendees can find the code to unlock Bibi Shades in the mobile experience. Get some, then make them one of your Decentraland go-to’s.

Bibi’s Boost Pack

The best part about metaverse fashion is it allows designers and wearers to transcend the limitations of real life. This Bibi Boost Pack wing set meets those qualifications and then some. To earn your Bibi Boost Pack, reach the top of the Bloom-o-rama pyramid and speak to Bibi. Then strap up your new wings and learn to fly your way to financial freedom.

Bloom-o-vision

Complex readers like their fashion rare and unusual. So, when you find yourself at Bloom-o-rama but want to rock something a bit more rarefied, seek out these Bloom-o-vision glasses. With wild, multicolored styling, these glasses are a bit harder to get than Bibi’s Shades, requiring Bloom-o-rama attendees to complete the entire Garden Journey to earn them. Still, we think grabbing something few other Decentraland denizens have is worth it. So set your mind to it and get through that Garden Journey. You can do it!

Power Petal Suit

When it comes to Bloom-o-rama gear, the Power Petal Suit is the coolest and most unique of wearables. This standout piece has been designed to encapsulate all the best of Bloom-o-rama. While we love how unique the Power Petal Suit is, its shining green foliage construction is what really does it for us, particularly when paired with this complementary black shirt and pink tie. Metaverse fashion just got better. 

*Fidelity does not have any kind of affiliation, business partnerships or other official association with Decentraland®, the Decentraland® DAO or the Decentraland® Foundation.

**No purchase or transaction necessary to enter The Fidelity Metaverse Sweepstakes. This Sweepstakes is open to legal residents of the 50 United States and D.C., 18 years of age or older as of date of entry. Void where prohibited. Starts 11:30 a.m. ET on 04/27/23 and ends 11:59 p.m. ET on 05/08/23. For complete rules go to rules.dja.com/fidelitymetaversesweeps. Sponsored by Fidelity Brokerage Services, LLC, member FINRA, SIPC.