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French Skate Imprint Hélas Channels Escapism With SS21 Collection

Written by on April 23, 2021


French skate imprint Hélas have returned with a bright and breezy collection for SS21.

Renowned for its classic skate-inspired silhouettes, Hélas latest range channels a feeling of escapism after a year spent largely in lockdown with a clean collection of cozy and comfortable sweat sets, tracksuits, pyjama pants and knit jumpers as well as T-Shirts, shirts and light summer-ready jackets.

To show off their new range, Hélas headed to the south west of France to the streets of the country’s skate capital of Biarritz. This season, friend of the brand Marius Chanut shot the collection in a Parisian studio, with different skaters of the brand flexing SS21 in the new lookbook.

You can cop Hélas Spring 2021 collection now via the brand’s online webstore. Get a closer look at selects from the collection lookbook below.

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