Haglöfs Teams up with Très Bien for a Six-Piece Capsule Collection Showcasing Iconic Produ
Written by SOURCE on March 5, 2019
Très Bien reinterprets iconic archival Haglöfs product lines with a six-piece capsule collection.
A collaboration between two Swedish powerhouses, the Haglöfs and Très Bien collection delivers iconic apparel and accessories like the Helium Jacket and ShoSho Backpack decorated with a custom Swedish-inspired print. While both products are delivered in this head-turning seasonal print, they also see a return to original form for keen-eyed fans.
Robert Olsson, Senior Designer at Haglöfs spoke on the collaboration, stating: “Haglöfs is a progressive outdoor performance brand, having a different approach to our products than a fashion brand. For us it’s performance and function first. To team up with Très Bien and add their design language to our products gave our iconic pieces a totally new look.”
The Haglöfs x Très Bien collection is set to make headway in March and will be available at both Très Bien and Haglöfs retail stores and online, with an additional delivery via select retailers.
