Hell on Earth, but Make It Fashion: Moose Knuckles 7 Deadly Sins Collection

Moose Knuckles is back, and as you’d expect, making a statement. Their latest fashion showcase sees them raise hell on Earth for the launch a series of Seven Deadly Sins capsule collections. 

Fresh off the back their icy (literally) Fall/Winter 2019 ‘Sacred Glacier’ collection and campaign featuring the one-and-only Dennis Rodman, premium Canadian outerwear aficionados, Moose Knuckles are back with a vengeance. Their latest stylistic offering looks to the seven deadly sins, reimagining the ancient religious concept within the modern digital world, and a healthy dosage of Moose attitude. Each of the seven sins – pride, wrath, envy, indolence, gourmand, greed, and lust – play out within the new campaign shot by shot by renowned photographer, Vijat M and starring multi-hyphenated entrepreneur, Kristen Noel Crawley. Each of the mesmerising visuals brings each of the sins to life in hauntingly relatable ways while showcasing the range of outerwear, crewnecks, and tees that each capsule will deliver. 

Speaking on the star of the campaign, Dominique Lagleva, Global Marketing Director said: “We are thrilled to have a woman like Kristen Noel Crawley star in our campaign. She’s the true definition of a boss b*tch and mirrors the ethos of the Moose Knuckles lifestyle.” 

Coinciding with each drop will be a series of activations, begging with an in-store pop-up at Selfridges on October 21st, an exclusive event at Village Underground Shoreditch on October 24th, and culminating with an artist customisation activation on October 26th.

Moose Knuckles’ Seven Deadly Sins capsule collections will be launch exclusively via Moose Knuckles flagship stores and digital space, alongside Selfridges, Antonioli, Verso, and Saks. Pride and Wrath are set to launch on October 14th, followed by Envy and Indolence on October 28th, and Gourmand, Greed, and Lust on November 11th.