Here Are the First Week Album Projections for Mac Miller, Eminem, and Halsey
Written by SOURCE on January 18, 2020
This week’s trio of big releases, which was comprised of Halsey‘s third studio offering (Manic), a posthumous record from Mac Miller (Circles), and a surprise album from Eminem (Music To Be Murdered By), could combine to do “three-quarters of a million units in total activity,” according to Hits Daily Double. Not bad.
HDD adds that Halsey’s sales were boosted by a ticket bundle, and that Miller’s numbers were aided by major interest in an L.A. pop-up event that took place on Friday. The outlet also states that all three releases will be beneficiaries of D2C (direct-to-consumer).
As for how the numbers are projecting, at the moment it stacks up like this: Despite the lack of pre-orders or advance awareness, Eminem sits in first with 300,000-325,000 in total activity, with 110,000-125,000 of those units coming via album sales. Halsey is projected to move 185,000-210,000 units, with a vast majority of those (140,000-160,000) coming via her album. As for Mac Miller’s companion to Swimming, which had been announced earlier in January, that looks to have sales figures estimated between 175,000-200,000 units, with 50,000-75,000 of those units coming from album sales.
Of course, if you want, you can check out all of them here, here, and here.
