Justin Bieber Denounces H&M Collection: “I Didn’t Approve It Don’t Buy It”
Written by SOURCE on December 20, 2022
After clothing store H&M released a new collection featuring Justin Bieber’s face printed across several articles of clothing, the Canadian pop star took to Instagram to denounce it, stating that H&M moved forward with the collection without his approval.
The collection includes a sweatshirt, a bag, and a dress with Bieber’s face and lyrics etched onto them.
“I didn’t approve any of the merch collection that they put up at H&M,” he wrote in a now-expired Instagram story. “All without my permission and approval. SMH I wouldn’t buy it if I were you.”
He added a second post, slightly more inflammatory than his first.
“The H&M merch they made of me is trash and I didn’t approve it don’t buy it,” he wrote in the second story.
In a statement to CBC News, H&M denied any wrongdoing.
“As with all other licensed products and partnerships, H&M followed proper approval procedures,” H&M explained.
As of the time of writing, none of the aforementioned products are available to purchase on either of H&M’s Canadian or American websites.
