Kanye West Teases Yeezy and Gap Collaboration
Written by SOURCE on June 26, 2020
Kanye West has teased a collaboration of some sort between his own Yeezy brand and GAP, marking what longtime fans will recognize as a lyrically documented full-circle moment.
Early Friday, West—using the hashtag #WESTDAYEVER—shared a photo in which clothes could be seen being pulled from a bag marked “developed by Yeezy and GAP.” The bag also listed the frequent location of current-era West projects, i.e. Wyoming:
At the time of this writing, no additional info on Yeezy x GAP had been made available.
Of course, GAP got a lyrical mention on the 2004 College Dropout cut “Spaceship,” the first verse of which sees West lamenting the retail-based work experience before ultimately declaring his decision to leave it behind:
Earlier this month, West linked up with Pharrell Williams for a rare interview conducted as part of a special edition of i-D Magazine. During the discussion, Williams shared extended thoughts on the potential for history brought on by the COVID-19 era, ultimately prompting West to give his own take on how we all move forward from here.
For West, it represents an opportunity to readjust one’s focus.
“I believe that things can be simplified,” he said at the time. “We’re over inundated with everything and now we have the opportunity to readjust and focus on the essential and the simple things.”
West’s most recent solo music project, of course, was the Christianity-themed 2019 release Jesus Is King featuring the singles “Follow God” and “Closed on Sunday.” A sequel, seemingly featuring production from Dr. Dre, was later teased by West alongside a photo from the studio:
