Kim K Announces SKIMS & Fendi Collab, Talks Kanye’s Involvement With Brand
Written by SOURCE on October 25, 2021
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As SKIMS continues to expand, including with the impending launch of a newly confirmed Fendi collab, Kim Kardashian is looking ahead to what might be next for the shapewear empire and beyond.
In a new cover story interview with WSJ. Magazine, the origin of that Fendi collab—which is comprised of tops, dresses, leggings, puffers, underwear, and more—is detailed alongside Kardashian’s carefully managed daily schedule that allows for hands-on creative control of SKIMS drops. And even with a meticulously planned workweek, Kardashian also finds time to spend hours each day studying law.
“I always loved shapewear,” Kardashian said in a video portion of the new interview. “I would find that I couldn’t find shapewear that would be my skin tone. I really wanted to launch my own shapewear that took all of the designs that I was cutting up myself, that I was dying myself.”
The larger goal, she added, was to make the line inclusive in terms of age, size, and “everything.”
