Kim Kardashian Hires Alice Marie Johnson to Model Her New Shapewear Line
Written by SOURCE on August 30, 2019
In June of 2018, President Donald Trump granted clemency to Alice Marie Johnson—a Memphis woman who was serving life in prison for a nonviolent drug conviction. Her story, which underscored the unfairness within the U.S. criminal justice system, eventually caught the attention of Kim Kardashian, who has been credited for helping Johnson get her freedom.
More than a year Johnson’s release, Kim enlisted the 64-year-old grandmother to model her new shapewear line SKIMS. Johnson appeared in the brand’s inaugural campaign, which will reportedly feature “real and intimate stories told by these women about why they love their bodies and how SKIMS empowers them to feel the best version of themselves.”
Johnson is one of 26 women who will star in the campaign. Other models include Sami Miro, Alisson Statter, Seairra Thompson, and Roxy Reyes.
“I was serving a 25 year sentence without the possibility of parole. Kim saw a video of me. She heard my story. She said, ‘This is so unfair,'” Johnson says in the video. “And by the way, I didn’t even know who Kim Kardashian was! She went to war for me to fight for my freedom. That’s why I call her my ‘war angel,’ because nothing stood between her and my freedom.”
You can watch Johnson’s SKIMS video above.
Kim’s shapewear line received widespread backlash over the trademark of its original name, “Kimono.” After she was accused of cultural appropriation, the reality TV star announced she would relaunch the brand under SKIMS Solutionwear:
