Kim Kardashian Recruits Cassie, Becky G, and More for SKIMS Bra Campaign
Written by SOURCE on September 21, 2022
Kim Kardashian’s SKIMS brand has rolled out its new bra campaign featuring images captured by performance artist Vanessa Beecroft.
Ahead of the products’ launch on Sept. 27, the underwear and shapewear brand—founded by Kardashian and Jens Grede in 2019—revealed the stars of its latest campaign. Enlisted for what Kardashian describes as “SKIMS’ biggest campaign yet” are Cassie, Becky G, Indya Moore, Brooke Shields, Chelsea Handler, and Juliette Lewis.
“Confidence starts within, and with this campaign, we are bringing all women together to celebrate all bodies and individuality,” Kardashian said in a press release.
Moore, one of the six main stars of the campaign, told Complex in an exclusive statement she was “so excited” about partnering with SKIMS for a campaign focused on celebrating one’s body.
“I am so excited to align with a brand that creates bras that make me feel comfortable and sexy,” Moore told Complex. “SKIMS bras are designed as a celebration of every body and with everyone’s needs in mind—it feels like they were made just for me!”
Below, see more from the new Beecroft-helmed campaign, which also features portraits of 50 women from various backgrounds and careers.
Over the summer, SKIMS and Mark Hunter (a.k.a. @thecobrasnake) launched a similarly star-stacked campaign in support of the brand’s swim collection featuring Paris Jackson and more. In January, the brand was reported to have seen a massive sales boom in 2021. Per Bloomberg, this helped fuel its then-current valuation of $3.2 billion.
