Kith Women Connects With Alpha Industries for First Time in Positive Energy Collection
Written by SOURCE on April 1, 2019
Kith Women kicks off the new season with Positive Energy, which features its first collaboration with performance outerwear brand Alpha Industries.
The 2000s-inspired drop includes a new bodysuit silhouette as well as classic Kith Women designs that have been reworked with technical detailing, new washes, and materials. The Mott Tee and Sonoma Longsleeve are updated with reflective graphics; the customer-favorite Jane Hoodie is presented in two ombre-dyed washes: pink/purple and black/blue; and the reflective cargo pants feature custom Kith-branded trims. But the collection’s standout item has to be the Shell Fishtail Parka developed with Alpha Industries.
The piece features water-resistant fabric, reflective branding details, and a new custom-fit silhouette.
You can check out the Shell Fishtail Parka in the lookbook images below. The Spring 2019 Positive Energy collection is available now at all Kith locations as well as Kith Women’s online store. The parka is priced at $195. The rest of the collection ranges from $65 to $165.
Though this marks Kith Women’s first partnership with Alpha Industries, Ronnie Fieg’s mainline has connected with the outerwear brand in 2018.
