New Balance’s Patta Collaboration Is A Family Affair
Written by SOURCE on September 27, 2022
Continuing their long standing partnership dating back to 2020, Patta has reunited with New Balance for brand new collaboration inspired by generational households and the power of togetherness.
Arguably the highlight is New Balances’ coveted 990v3 model, which has been reworked to include both children and adult sizing. Standing on the motto “Keep Your Family Close”, the Amsterdam-based multifaceted imprint transforms the silhouette with supple “Olivine” nubuck uppers, and a mesh white and grey midsole that’s been decorated with a neat speckled effect.
On the reverse, the 990v3 houses a subtle Patta script P and branding on the heel counter, which is also joined by NB’s Made In USA motif. Finally, Split ENCAP midsoles are doused with grey speckled detailing, complete with black rubber outsoles.
Releasing alongside the sneaker in an inclusive apparel collection, featuring crewnecks, sweatpants and T-shirts delivered in full family sizing. Readied in a bold green palette, garments arrive with various co-branded emblems as well as the collection byline and a family tree graphic.
The Patta x New Balance 990v3 and apparel collection will launch exclusively via Patta in-store and online on September 30 followed by a global release via New Balance and select retailers on October 7.
