NIGO Connects With Kid Cudi on New Single “Want It Bad”
Written by SOURCE on February 18, 2022
NIGO breaks off another track from his long-awaited sophomore album.
At midnight Friday, the multi-hyphenate unleashed his “Want It Bad” single featuring his good friend and collaborator Kid Cudi. NIGO previewed the record during his Kenzo debut at Paris Fashion Week last month, and confirmed it would land on his forthcoming project, I Know NIGO.
“Want It Bad” arrives weeks after NIGO shared his ASAP Rocky-assisted “Arya,” which served as the lead single of his upcoming album. The latest song, produced by Pharrell, will be accompanied by an official video that will premiere Friday and air during TNT’s NBA All-Star coverage.
NIGO and Cudi also teamed up on a special T-shirt design for All-Star weekend. The piece features the Cleveland Cavaliers colors, as well as elements from NIGO’s Human Made imprint and Cudi’s new Members of the Rage brand.
Hours before the single arrived, Cudi took to Twitter to share a few words about the collaboration, its Parisian video, and his biggest hope for the record.
“I want us to focus on the light in my life. I want us to all smile,” he wrote. “My new jam WANT IT BAD w Nigo was planned to come out tomorrow at midnight. Music video Saturday. We shot it in Paris it was a lot of fun w good people. I hope that brings joy to ur souls ☺️ lets all smile.”
“Want It Bad” is available to stream now on Apple Music and Spotify. I Know NIGO is expected to arrive next month on March 25. The project will include contributions from Pusha-T, Lil Uzi Vert, and Tyler, the Creator.
