Patta Links With HOMECOMING & Jameson Whiskey To Celebrate #ALLCONNECT Tour
Written by SOURCE on August 22, 2022
Patta has partnered with Homecoming festival and Jameson Whiskey for a super-exclusive T-shirt drop inspired by #ALLCONNECT—a collaborative project which seeks to expand horizons and connect creative communities across Africa and the diaspora.
Rooted in both the power of friendship and the ability to champion new, cross-continental connections, the capsule features a selection of graphic designs created by the Dutch label in shades of pink, green, white and black, which represent the three cities that the #ALLCONNECT tour will be touching down in, as well as Homecoming and Jameson’s signature brand colours.
Having just launched its online shop, the three-way link up should come as no surprise to those who have followed Grace Ladoja’s Homecoming festival. While its regular apparel is often sold out within minutes, the “movement” cites a number of successful merch collaborations with the likes of Off-White, Nike, Stussy, Ambush, Daily Paper and more since its inception in 2017.
All profits from the collaborative T-shirt collection will be donated to the WAF Skatepark in Lagos—a cultural and cross-generational exchange project supported by WAFFLESNCREAM, which is Nigeria’s first skateboarding company.
You can cop the T-shirt collab now at ourhomecoming.com/shop. Take a closer look at the pieces in the shots below.
#ALLCONNECT will take place in London on August 29 (register for tickets here), Atlanta on September 3 (register for tickets here), and Lagos on September 11 (register for tickets here). Follow the journey on @Jamesonwhiskey.
