Popeyes Takes Cue From Beyoncé With Launch of Merch Collection
Written by SOURCE on January 29, 2020
Following the recent release of Beyonce‘s new Ivy Park collection, which saw fans pointing out the similarity in color scheme selection between the pieces and a certain wildly popular sandwich from Popeyes, the fast food chain has done the arguably inevitable by releasing a line of merch.
Announced on Wednesday, the limited edition That Look From Popeyes collection is available for purchase online, with CNBC pointing out that all proceeds will be handed over to the Popeyes Foundation.
The collection includes uniform-esque hooded jackets, crewneck t-shirts, crewneck sweatshirts, tunics, polos, button-downs, visors, and caps. Prices range from $10 for a cap to $40 for a hooded jacket. Below, get a closer look at the pieces, all modeled by actual Popeyes employees.
The publicity-kickstarting move from the brand, which had an eventful 2019 thanks to that whole chicken sandwich thing, has been met with a predictable assortment of reactions from fans of both the restaurant and Beyoncé:
