Prada Linea Rossa Teams With Red Bull on Sports-Centric Events, Initiatives
Written by SOURCE on March 9, 2022
Prada continues to blend the worlds of luxury and athletics.
Under its sportswear-inspired line Linea Rossa, the Italian fashion house has teamed up with Red Bull for an ongoing partnership that highlights the talent and stories of globally revered athletes. The brands kick off the collaboration with Reshapes, a short documentary starring French snowboarder Pierre Vaultier.
The 19-minute film follows Vaultier as he takes on an elaborate snowboarding course he conceived and designed himself. We see the 34-year-old gold champion in France’s Serre Chevalier ski area, where he flies in the air, glides through the snow, and completes a number of impressive tricks, all the while decked out in Prada Linea Rossa.
The documentary also includes an interview with Vaultier, who opens up about the ups and downs of his career, beginning from his first competition in the 1990s to earning his second gold medal at the 2018 Pyeongchang Olympics.
You can see some of the images from Reshapes — directed by Paul Bréchu — above and below, and watch the collaborative film on Red Bull’s official website. And be sure to stay tuned for more joint events and initiatives from the Prada Linea Rossa x Red Bull partnership.
